Born in amsterdam in 1927, bob noorda attended what was then called. A life of passion for design with bob noorda the dots magazine. Feltrinelli editore book series, audobon society field guides, ibm personal computer manuals, cats and dogs guide, fodors travel guides massimo vignelli, the famous graphic designer from milan whose projects ranged from classic knoll branding to designing maps for the new york city subway system, has passed away at age here is. Starting in the 1960s, he came to the fore as one of the main artificers of the renewal of twentiethcentury italian graphic art. Bob noorda 19272010 was a dutchborn graphic designer who lived and worked primarily in milan from 1954 to his death in 2010.
Bob noorda july 15, 1927 january 11, 2010 was a dutchborn italian graphic designer who. We immediately start up an enjoyable conversation that lasts until late in the afternoon. This book is the last graphic work produced and wholly conceived by noorda. The covers have been called monuments defining bob noorda s greatness as a graphic designer. And especially safe from luther hades, the most dangerous man in the world. Fill its pages with essential correspondence info, as well as any words, ideas or data that are best stored in alphabetical order. Giuseppe guzzi and bob noorda the sixlegged dog that represents the logo of agip, conceived. This new moleskine book celebrates one of the great 20th century.
This xs address book in classic black has an unexpected amount of space inside to store all the names, addresses and numbers that you need close at hand throughout the day. The graphics was inspired by the paintings of kenneth noland. Bob noorda s work is wonderful and is really showcased in this book. Bob noorda of new york city transit authority graphic. Feltrinelli editore book series, book design, massimo vignelli, 1964. Many of these from pirelli, agip, eni and enel to publishers like feltrinelli. View robert noorda s profile on linkedin, the worlds largest professional community. Founded in 1965 by massimo vignelli, bob noorda and four american partners. Bob noordas work from the 1950s to the 2000s has been published in. What others are saying june 1963 cover design by dutchborn graphic designer bob noorda via cross media labgraphica display is a curated collection of important graphic design books, periodicals, advertisements and ephemera featuring a bookstore, articles and exhibitions on modern graphic design. When you see his picture, he might look like an arthouse movie actor.
Noorda himself had the idea to create a book that looked back on his career. Inspiration and process in architecture is a moleskine books series that offers a unique insight into the working methods of the likes of wiel arets, cino zucchi, zaha hadid, studio mumbai and dominique perrault. This rare copy of the new york city transit authority graphic standards manual was discovered in 2012 in the basement of pentagram in nyc. See the complete profile on linkedin and discover roberts. The undervalued simplicity of bob noorda s vision for milans metro. Nyc transit authority graphics standards manual, by. A new temporary password has been sent to your email address, along with reset password instructions. Feltrinelli sc10 serie cultura introduced the concept of high quality paperbacks. You could see him emerging from his bottle green fiat cinquecento. Our brand bob noorda and the new trademark at almost thirty years of age, it has the same fresh look and visual impact of its first day. Noorda s name is linked with the creation of historic trademarks and logos for companies and institutions which won him numerous awards, including graphics for the coop, publishers mondadori, vallecchi and feltrinelli, banca popolare di milano, enel, the new version of the sixfooted dog of the eni logo, the region of lombardy, richard ginori. The magic factory oliver blue and the school for seers book one morgan rice. Noorda worked in the dutch capital until 1954, when.
This book is the last graphic work produced and wholly conceived by bob noorda. Robert noorda managing director thunderstone books. June 1963 cover design by dutchborn graphic designer bob noorda via cross media labgraphica display is a curated collection of important graphic design books, periodicals, advertisements and ephemera featuring a bookstore, articles and. From the funny book a double life of 80 agi designers by armando. It soon became one of the best and largest design firms in the world, serving prestigious clients such as american airlines, ford. During his career as a designer, noorda created more than 170 logos for clients like feltrinelli, eni. Noorda was born in amsterdam and attended the instituut voor kunstnijverheidsonderwijs now the gerrit rietveld academie and graduated in 1950. Bob noorda was a dutch designer and architect who naturalized as an italian citizen.
The current status of the logo is active, which means the logo is currently in use. Memorable is bob noorda description of these years. A master of visual communication, noorda called himself a free spirit. In 1996, to strengthen and unify the perception of the mondadori brand, the logo was created by bob noorda, using an alphabet of exclusive characters from the trademark typeface, together with a structured and complete system of guidelines for the use of the logo and its eventual variations. See more ideas about graphic design, design and graphic design books. Mario piazza notes that for bob noorda a logo that worked was a simple sign, as easy to read as a childs picture book. Interview with ornella noorda, wife of bob noorda by giorgia zuccari.
The undervalued simplicity of bob noordas vision for. More than four decades have gone by since acclaimed designers massimo vignelli and bob noorda of unimark international were hired by the new york transit authority now the mta to modernize and unify the look of the subway signage, which by noorda s own account was a mess. I have always considered myself freelance even when i was art director at pirelli, because ive been a free man my entire life, he said to francesco dondina, in a recent interview for a book published by editrice san raffaele. Bob noorda july 15, 1927 january 11, 2010 was a dutchborn italian graphic designer who lived and worked primarily in milan from 1954 until his death. Featuring the best things to do and places to visit in the u. Noorda applied the modern helvetica to form free lines for one series of book publications and the classic boldoni in a different symmetric way for another series. Talking with ornella, i forget her reputation as a product designer, and the fact that she is the widow of bob noorda 19272010, the father of italian graphic design.
Bob noorda, an internationally known graphic designer who helped introduce a modernist look to advertising posters, corporate logos and, in the. Starting in the 1960s, he came to the fore as one of the main artificers of the renewal of 20thcentury italian graphic art. Bob noorda was born in the netherlands, but moved to italy early in his career. Bob noorda, an internationally known graphic designer who helped introduce a modernist look to advertising posters, corporate logos and, in the 1960s, the entire new york city subway system, died. It was the first design consultancy with offices worldwide. Although the design is officially credited to both noorda and vignelli, some partners of unimark international has stated that vignelli was actually the sole originator of the design. A life of passion for design with bob noorda the dots. Steven heller, in his the new york times obituary of noorda, called him an internationally known graphic designer who helped introduce a modernist look to advertising posters, corporate logos and, in the 1960s, the entire new york city.
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